If you are an AC repair or HVAC repair company and contractor the best place to get exposure or attention is Google. Why? Since people use Google like an old school Yellow Book they search what they need when they need it.
So as an example when it’s over 100 degrees all summer long in Phoenix, AZ and the AC unit stops working or breaks there is no time to remember the latest TV or Radio ad, or hope a direct mailer comes at that time and day to get their Air Conditioning unit fixed.
And when they do they are going to click on the top results whether its the Google Adwords / PPC ads or the first page SEO organic results and start visiting their websites and as long as the website loads fast, is mobile friendly and user friendly they will start calling the businesses.
Here are a few companies we would recommend. And if you need social media help I would hire a social media professional internally with your brand and post a social media job on a site like Monster, CareerBuilder or a niche site like JobsinSocialMedia.com